About Andrew
After 28 years running a manufacturing company, I got tired of watching restoration owners get fleeced.
I am not an agency. I am an operator. Same page you are on — just farther down the road in one lane.
Andrew Adamson
Founder, Bodyne · Founder, Blue SteelCo (1997)
- ✓ 28 years building a manufacturing company from a shop floor
- ✓ Shipped full Product + FAQ schema across every page of Blue SteelCo (11 → 35 indexed)
- ✓ Publishes the Texas Restoration AI Visibility Index quarterly
- ✓ Works with independent restoration owners only. No franchises. No PE.
What I build on
- NOAA — storm & peril data
- Texas Dept. of Insurance — carrier filings
- TX Ins. Code § 1204.053 — anti-AOB statute
- Google Search Central — structured data specs
- Schema.org — LocalBusiness / FAQPage
For 28 years I designed welded racks and safety platforms for railroads, power plants, and refineries. Blue SteelCo still ships today. I built that company with my hands.
Then I watched AI change how buyers find businesses.
Homeowners stopped asking neighbors. They started asking ChatGPT. Adjusters stopped flipping through a preferred-vendor list. They started typing the claim into a chatbot. That shift left every independent restoration owner invisible. A PE-backed franchise two exits down is winning the answer.
I spent the last year learning how to fix that. Structured data that machines understand. Content AI systems recommend. Agent-callable tools so a chatbot can quote your company directly. And a deterministic scorecard that any owner can run in two minutes, free.
Bodyne works in Texas restoration only. DFW and Houston first. Not because the other states do not matter — but because Texas Insurance Code § 1204.053 means the homeowner picks you, not the carrier. Every AI citation goes directly to the owner. That is where independents can win.
If you are running a $2–$5M restoration company, you built it with your hands too. I am the operator on the other side of the phone.
“You’re a manufacturing guy — why should a restoration owner trust you?”
Fair question. Let me answer it directly.
I have never stood in a flooded basement at 2 a.m. I cannot price a Category 3 water job from memory. I have never argued IICRC drying protocols on a ServPro franchise Facebook group. You know that world. I do not.
What I bring is 30 years of running an owner-operator business in a niche B2B market — steel, chemical, rail, fire compliance. Blue SteelCo still ships today. Along the way I worked with dozens of other SMB operators and watched the same pattern play out in every industry I touched: the independent shop with better work losing to the bigger brand with worse work — because the bigger brand published the structured data, the schema, and the answer-engine content that the independent did not. Franchises do not win on quality. They win on being findable.
That pattern transfers. Restoration is the same game as fire-rack manufacturing or precision machining or sintered metals: an owner-operator trying to stay visible against a national brand with 50x the marketing budget. The vocabulary changes. The levers do not.
What I bring to a restoration owner:
- ✓ The SMB visibility operating system, same one I used on Blue SteelCo — translated into restoration vocabulary.
- ✓ Pattern recognition across owner-operator psychology. You are not the first overworked owner I have audited.
- ✓ Research infrastructure no marketing agency has built — weekly scouts pulling restoration industry shifts, PE moves, insurance carrier policy changes, and metro-level weather demand signals.
- ✓ Founder-to-founder honesty. When a rack ships late at Blue SteelCo, a buyer calls me. Not a brand team. Same arrangement with you.
What I do not bring — and will not pretend to:
- — IICRC category knowledge. You know this. I do not.
- — Adjuster negotiation chops. You know this. I do not.
- — Xactimate supplement game. You know this. I do not.
That is the split. You bring the restoration expertise. I bring the visibility operating system. Neither of us works without the other. If that trade is one you want to make, the Inspection is $1,500. If it is not, I will respect your time and we will not waste a call.
“Decades of insight. Delivered at machine speed.”
The decades are real operating experience. The machine speed is a deterministic scanner, scorer, and narrator that produces in minutes what an agency takes weeks to draft.
Two minutes. No email required until you want the full report.