About Andrew
After 28 years running a manufacturing company, I got tired of watching restoration owners get fleeced.
I am not an agency. I am an operator. Same page you are on — just farther down the road in one lane.
Andrew Adamson
Founder, Bodyne · Founder, Blue SteelCo (1997)
- ✓ 28 years building a manufacturing company from a shop floor
- ✓ Shipped full Product + FAQ schema across every page of Blue SteelCo (11 → 35 indexed)
- ✓ Publishes the Texas Restoration AI Visibility Index quarterly
- ✓ Works with independent restoration owners only. No franchises. No PE.
What I build on
- NOAA — storm & peril data
- Texas Dept. of Insurance — carrier filings
- TX Ins. Code § 1204.053 — anti-AOB statute
- Google Search Central — structured data specs
- Schema.org — LocalBusiness / FAQPage
For 28 years I designed welded racks and safety platforms for railroads, power plants, and refineries. Blue SteelCo still ships today. I built that company with my hands.
Then I watched AI change how buyers find businesses.
Homeowners stopped asking neighbors. They started asking ChatGPT. Adjusters stopped flipping through a preferred-vendor list. They started typing the claim into a chatbot. That shift left every independent restoration owner invisible. A PE-backed franchise two exits down is winning the answer.
I spent the last year learning how to fix that. Structured data that machines understand. Content AI systems recommend. Agent-callable tools so a chatbot can quote your company directly. And a deterministic scorecard that any owner can run in two minutes, free.
Bodyne works in Texas restoration only. DFW and Houston first. Not because the other states do not matter — but because Texas Insurance Code § 1204.053 means the homeowner picks you, not the carrier. Every AI citation goes directly to the owner. That is where independents can win.
If you are running a $2–$5M restoration company, you built it with your hands too. I am the operator on the other side of the phone.
“You’re a manufacturing guy — why should a restoration owner trust you?”
Fair question. Let me answer it directly.
I have never stood in a flooded basement at 2 a.m. I cannot price a Category 3 water job from memory. I have never argued IICRC drying protocols on a ServPro franchise Facebook group. You know that world. I do not.
What I bring is 30 years of running an owner-operator business in a niche B2B market — steel, chemical, rail, fire compliance. Blue SteelCo still ships today. Along the way I worked with dozens of other SMB operators and watched the same pattern play out in every industry I touched: the independent shop with better work losing to the bigger brand with worse work — because the bigger brand published the structured data, the schema, and the answer-engine content that the independent did not. Franchises do not win on quality. They win on being findable.
That pattern transfers. Restoration is the same game as fire-rack manufacturing or precision machining or sintered metals: an owner-operator trying to stay visible against a national brand with 50x the marketing budget. The vocabulary changes. The levers do not.
What I bring to a restoration owner:
- ✓ The SMB visibility operating system, same one I used on Blue SteelCo — translated into restoration vocabulary.
- ✓ Pattern recognition across owner-operator psychology. You are not the first overworked owner I have audited.
- ✓ Research infrastructure no marketing agency has built — weekly scouts pulling restoration industry shifts, PE moves, insurance carrier policy changes, and metro-level weather demand signals.
- ✓ Founder-to-founder honesty. When a rack ships late at Blue SteelCo, a buyer calls me. Not a brand team. Same arrangement with you.
What I do not bring — and will not pretend to:
- — IICRC category knowledge. You know this. I do not.
- — Adjuster negotiation chops. You know this. I do not.
- — Xactimate supplement game. You know this. I do not.
That is the split. You bring the restoration expertise. I build the machine. Neither of us works without the other. If that trade is one you want to make, the Inspection is $1,500. If it is not, I will respect your time and we will not waste a call.
“Decades of insight. Delivered at machine speed.”
The decades are real operating experience. The machine speed is a deterministic scanner, scorer, and narrator that produces in minutes what an agency takes weeks to draft.
Let me tell you about Oliver Evans.
In 1784 he built the first automated factory in America. Grain went in, flour came out, almost no hands touched it. George Washington came to see it. Evans died broke, in an unmarked grave, because he had the most efficient operation of his age and captured none of its value. It all flowed past him to the market.
I spent 28 years on a shop floor. I know how Evans felt, and I know what he got wrong. Efficiency is not ownership. The AI everyone is selling you is Evans's efficiency. It will make you faster and leave you broke if that is all you buy.
The win is becoming the business AI recommends, and keeping the call. That is the only thing I build.
Two minutes. No email required until you want the full report.