Blue SteelCo
A 28-year Wix manufacturer gets Product + FAQ schema, a vocabulary bridge, and AEO coverage. Result: +218% indexed pages in about 51 days (2026-03-01 to 2026-04-21), GSC verified.
The Starting Point
Blue SteelCo has manufactured industrial safety products since 1997. Fire extinguisher storage racks, collapsible pit handrails, safety platforms for railroads and power plants. Twenty-eight years of manufacturing — and a website with few pages indexed.
The site had 11 indexed pages at engagement start. No schema markup. No structured data. Product descriptions written in manufacturer language, not buyer language.
What We Did
Phase 1: Foundation
- Full technical analysis of the site
- Schema markup implementation across all product pages (Product, Organization, FAQ)
- Vocabulary bridge: mapped manufacturer terms to buyer search terms
- Fixed crawlability issues (broken links, missing meta tags, orphaned pages)
Phase 2: Content
- Created 8 AEO-optimized content pages targeting voice search and AI platforms
- OSHA compliance guides (1910.157 for fire safety, 1910.28/29 for fall protection)
- Industry-specific landing pages for each vertical (railroad, power, warehouse)
- FAQ pages using actual customer search language
Phase 3: Layer 3 groundwork (staged for platform migration)
Blue SteelCo runs on Wix, and Wix does not expose root-level /.well-known/ files. That rules out a live WebMCP discovery file on the current platform. Rather than skip the work, we authored the Layer 3 stack for migration day:
- Drafted a WebMCP discovery file (tools:
product_search,request_quote,compliance_check) - Authored llms.txt and llms-full.txt. As of Oct 11, 2026, bluesteelco.com serves an llms.txt at its root (bluesteelco.com/llms.txt)
- Documented exactly which Wix Custom Code slots already carry the structured data we could inject (LocalBusiness + Product + FAQPage) so the Layer 2 wins held without needing root-file access
The file is not live. That is the current state. The path to live is either a CF Worker at the edge or a platform migration — both estimated at the end of the Enforcement engagement.
The Results
The numbers tell one story. The positioning tells another.
As of 2026-04-21, Google Search Console shows 35 indexed pages on bluesteelco.com — up from 11 at engagement start. That’s a +218% lift in about 51 days (2026-03-01 to 2026-04-21), with five remaining URLs in the active queue (three page-with-redirect, one 404, one discovered-not-indexed — all diagnosable, none the result of a penalty).
Blue SteelCo went from 11 indexed pages to 35. Product + FAQ schema is live. The vocabulary bridge means a buyer searching “fire extinguisher rack supplier” now hits Blue SteelCo product pages that actually answer the question. The llms.txt is live (bluesteelco.com/llms.txt, checked Oct 11, 2026). The WebMCP discovery file is authored and staged, pending a Cloudflare Worker deploy or platform migration. Wix is the reason for the pending, not the execution.
That’s the difference between Layer 1 and Layer 2, with Layer 3 on deck.
Disclosure: Andrew Adamson, Bodyne’s founder, owns Blue SteelCo. This is Bodyne’s own site, not an independent client.
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