Andrew Adamson did not build Bodyne from a marketing seat. He built a manufacturing company — Blue SteelCo — from a shop floor in 1997 to a national brand shipping welded fire-extinguisher racks and safety platforms across the United States.
Then he watched AI change how buyers find businesses.
Then he started looking at how AI tools answer questions about local businesses. Bodyne exists to help independent restoration owners be readable to those tools.
Andrew writes and publishes for restoration owners in Texas first. Dallas. Houston. Fort Worth. Plano. Katy. Sugar Land. Every post here is an operator talking to an operator. No agency jargon. No six-month retainers. Just the work.
Credentials
- ✓ 28 years running Blue SteelCo (welded-rack manufacturing, founded 1997)
- ✓ Shipped full schema + FAQ structured data across every page of Blue SteelCo
- ✓ Focuses on independent restoration owners in DFW and Houston — no franchises, no PE
Posts by Andrew Adamson
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The AI Search Shift: Why Franchises May Be Easier for ChatGPT to Read Than You
April 22, 2026 · 7 min
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The Real Cost of a Rented Lead
April 20, 2026 · 2 min
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The FTC Ordered Them to Pay Up to $7.2 Million. Contractors Are Still Paying Them.
April 16, 2026 · 2 min
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The 2026 Restoration Lead Crisis: Why Claims Are Down and What to Do About It
April 15, 2026 · 7 min
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What Happens When You Stop Paying for Leads
April 14, 2026 · 2 min
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The Digital Landlord
April 13, 2026 · 2 min
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Is the Insurance Referral Pipeline Changing? 5 Signals Every Restoration Owner Should Watch
April 11, 2026 · 9 min
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What the WebMCP API Changes Mean for Early Adopters
April 8, 2026 · 4 min
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AI Is Changing How Homeowners Find Restoration Contractors
March 30, 2026 · 9 min
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How to Compete with SERVPRO When You Cannot Outspend Them
March 30, 2026 · 9 min
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Your Restoration Company Is Invisible Online and You Do Not Even Know It
March 30, 2026 · 10 min
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How to Get Water Damage Leads Without Selling Your Soul to a TPA
March 30, 2026 · 10 min
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Xactimate Supplement Denials Can Cost You Profit. Here Is How to Document and Ask.
March 30, 2026 · 9 min
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Why AI Tools Fail Without Organizational Readiness
March 18, 2026 · 5 min
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The Vocabulary Problem: Why Manufacturers Can't Be Found Online
March 13, 2026 · 4 min