Andrew Adamson did not build Bodyne from a marketing seat. He built a manufacturing company — Blue SteelCo — from a shop floor in 1997 to a national brand shipping welded fire-extinguisher racks and safety platforms across the United States.
Then he watched AI change how buyers find businesses.
Homeowners stopped asking neighbors for a restoration contractor. They started asking ChatGPT. Adjusters stopped flipping through a preferred-vendor list. They started typing the claim into a chatbot. Bodyne exists because that shift leaves independent restoration owners invisible — while PE-backed franchises are already winning the AI search war.
Andrew writes and publishes for restoration owners in Texas first. Dallas. Houston. Fort Worth. Plano. Katy. Sugar Land. Every post here is an operator talking to an operator. No agency jargon. No six-month retainers. Just the work.
Credentials
- ✓ 28 years running Blue SteelCo (welded-rack manufacturing, founded 1997)
- ✓ Shipped full schema + FAQ structured data across every page of Blue SteelCo (11 → 35 indexed, GSC verified 2026-04-21)
- ✓ Publishes quarterly Texas Restoration AI Visibility Index
- ✓ Focuses on independent restoration owners in DFW and Houston — no franchises, no PE
Posts by Andrew Adamson
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The Real Cost of a Rented Lead
April 19, 2026 · 2 min
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The FTC Fined Them $7.2 Million. You Are Still Paying Them.
April 15, 2026 · 2 min
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The 2026 Restoration Lead Crisis: Why Claims Are Down and What to Do About It
April 14, 2026 · 1 min
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What Happens When You Stop Paying for Leads
April 13, 2026 · 2 min
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The Digital Landlord
April 12, 2026 · 2 min
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The Insurance Referral Pipeline Is Dying -- 5 Signals Every Restoration Owner Needs to See
April 10, 2026 · 9 min
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What the March 27 WebMCP API Breaking Change Means for Early Adopters
April 7, 2026 · 6 min
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AI Is About to Replace How Homeowners Find Restoration Contractors
March 29, 2026 · 9 min
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How to Compete with SERVPRO When You Cannot Outspend Them
March 29, 2026 · 9 min
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Your Restoration Company Is Invisible Online and You Do Not Even Know It
March 29, 2026 · 10 min
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How to Get Water Damage Leads Without Selling Your Soul to a TPA
March 29, 2026 · 10 min
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Xactimate Supplement Denials Are Stealing Your Profit and You Are Letting It Happen
March 29, 2026 · 9 min
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Why AI Tools Fail Without Organizational Readiness
March 17, 2026 · 5 min
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The Vocabulary Problem: Why Manufacturers Can't Be Found Online
March 12, 2026 · 4 min