The FTC Fined Them $7.2 Million. You Are Still Paying Them.
2 min
Key Points
- In 2023, the FTC ordered HomeAdvisor to pay $7.2 million for deceptive and misleading lead practices. Findings included misrepresented conversion rates, leads that did not match contractors’ skills or locale, and deceptive subscription terms.
- In 2025, Vermont’s Attorney General settled with Angi for $2 million over misleading “Certified Pro” marketing claims.
- The BBB has logged over 1,800 complaints against Angi and HomeAdvisor since 2023. Contractors report paying for leads that are unresponsive, fraudulent, or sold to 3 to 5 competing contractors simultaneously.
- HomeAdvisor and Angi have been the same company since 2017. Contractors paying both platforms are paying one organization twice.
- A free growth assessment at bodyne.com/score shows alternatives to platform-dependent lead generation.
In January 2023, the Federal Trade Commission ordered HomeAdvisor to pay $7.2 million.
The charges were specific. Deceptive and misleading tactics in selling leads to home service professionals. Leads that did not match contractors’ skills or service areas as promised. Conversion rates that were misrepresented. Subscription terms that were deceptive.
The FTC returned $3 million to 110,372 affected businesses. That works out to roughly $27 per business. For contractors who spent thousands, sometimes tens of thousands, on leads that were sold under false pretenses.
Twenty-seven dollars.
In 2025, Vermont’s Attorney General settled with Angi for $2 million over misleading marketing of its “Certified Pro” designation.
The BBB has logged over 1,800 complaints against Angi and HomeAdvisor since 2023.
And HomeAdvisor and Angi have been the same company since 2017. Two brand names. One organization. Contractors who paid both platforms were paying one company twice.
These are facts. Public records. Federal enforcement actions. State attorney general settlements.
And most contractors are still paying them.