SEO Insights
Your Leads Are an Expense. They Should Be an Asset.
2 min
Key Points
- Spend on lead platforms is normally booked as a marketing expense. It produces leads only while you keep paying.
- An owned digital presence, such as your website content and Google Business Profile, stays yours when you stop spending.
- Ask your accountant and any prospective buyer how they treat platform-dependent lead flow. In Bodyne’s view, leads you do not own are harder to hand over in a sale.
- A free growth assessment at bodyne.com/score looks at how much of your digital presence you own.
Open your P&L statement. Find the line item for Angi, Thumbtack, Yelp advertising, or whatever lead gen platform you pay.
That number is classified as an expense. It sits in the marketing column alongside your truck wraps, your yard signs, and your business cards.
It behaves like an expense too. It produces leads only while you are paying. It produces nothing when you stop. It does not appear on your balance sheet.
Now consider your trucks. They are assets. They sit on the balance sheet. They depreciate over time, but they retain value. You can sell a truck. You can use a truck as collateral. A truck still works even when you stop making payments on it.
Your leads should behave like your trucks, not like your electricity bill.